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Description:
The Herman & Charly Road Show will comprise no fewer than three persons, two puppeteers, an assistant/driver, the puppets, the staging materials, and audio equipment, all in a small bus or other similar vehicle. The vehicle will carry signage about the show and the sponsor.
The shows will be scheduled at pediatric wards in hospital facilities and similar around the country. Each venue will be an easy drive for the performers from the previous one. The events will be scheduled far enough in advance to allow adequate preparation at the hospital, and of the local media.
The performance features original music and characters, as well as audience participation, all built around a gentle, inclusionary message of acceptance for those who are different, delivered as only a plush goose and spider can. These plush toys, if desired, can also be distributed in smaller form as leave-behinds after a performance.
Target: Professional: Pediatric ward/wing administrators and other personnel, pediatricians, pediatric nurses, surgeons and surgical staff.
Community: Patients, care-givers, loved ones, the general public.
Benefits: Because the sponsors generally have drugs awaiting approval with new, pediatric indications, it makes sense for them to visibly increase their presence in the pediatric space.
This is a program that will bring the sponsor’s commitment to the pediatric community front and center and will accord additional benefits in the future. This program, not being tied specifically to a single product or product launch, can be ramped up, tested, evaluated, revised and rolled out at whatever weight the overall corporate marketing objectives required at any time. The program can also be expanded to incorporate a web component, additional sponsors, or individual product sponsorships within the sponsor’s family, and the digital versions of the lead characters themselves can be live puppeteer using an innovative new technology to give interviews on camera for added PR value.
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